Scammers Take Advantage of Back-to-School Shopping Scams.

Scammers didn’t take a summer break. They kept busy, ramping up a fresh wave of back-to-school shopping scams. As busy families rush to get kitted out for a new school year, scammers are ready with a glut of phony shopping sites, bogus offers, and fake delivery notifications designed to steal your money and personal info. Let’s get a rundown of what scams are out there this year and how you can avoid them.

What back-to-school shopping scams are out there?

Scammers look to cash in on all the spending that tends to peak in July and August. According to the National Retail Federation, the average U.S. family spends nearly $860 per child to prep them for school—which includes supplies, clothing, and shoes for the new school year. So, like any time of year where a holiday or seasonal event drives a spike in online shopping, we see a rise in scam shopping sites.

The scammers behind these sites promote them in several ways, such as through sponsored search links, email offers, and through social media ads (more on that in a moment). Typically, these sites fall into two categories:

• Bogus shopping sites where shoppers pay for goods and never receive them. Not only are victims charged for the non-existent goods, but the scammers also have their payment info to use moving forward.
• Sites that sell counterfeit or cheap knockoff goods. Shoppers get less than they pay for, and they potentially unwittingly support sweatshops and child labor in the process.

While scammers use the lure of low-priced classroom staples like pens, notebooks, backpacks, and the like, they also crank out non-existent deals everything from clothing and shoes to big-ticket items like laptop computers. Also popular are phony shopping sprees and giveaways, which also lure shoppers into handing over their account and personal info. In all, with online shopping hitting another seasonal peak, it’s time for shoppers to give those ads and deals a particularly closer look. Scammers are out there in force.

How are scammers using social media for back-to-school scams?

Fake social media ads remain a mainstay of the scammer arsenal, and scammers most certainly put them to use during back-to-school time.

Scammers love social media ads because they offer precise audience targeting. With a convincing-looking ad created using AI tools, they can reach vast numbers of interested buyers—people who are on the lookout for back-to-school deals. With these ads, they point potential victims to the sites mentioned above, all with the hope that unsuspecting shoppers will impulsively click on the deal.

From there, the scam works much the same as above. Shoppers end up on a scam site that often looks convincing (thanks again to AI tools that help scammers spin them up quickly) where they enter their personal and account info, only to end up getting scammed.

Three ways you can avoid back-to-school shopping scams.

Look up retailers you’re not familiar with.

When you’re shopping online and come across a retailer you haven’t seen before, do some quick research on the company. How long have they been around? Have any complaints been recorded by your attorney general or local consumer protection agency? Also a quick search of “[company name] scam” can help. You might come across posts and reports about a scam related to that company. One extra resource comes courtesy of the Better Business Bureau (BBB) at BBB.org. There you can look up a company, verify its info, and see a list of any complaints against it.

When shopping, pay with a credit card instead of your debit card.

In the U.S., the Fair Credit Billing Act offers the public protection against fraudulent charges on credit cards. Citizens can dispute charges of over $50 for goods and services that were never delivered or otherwise billed incorrectly. (Note that many credit card companies have their own policies that improve upon the Fair Credit Billing Act as well.) However, debit cards don’t get the same protection under the act. Avoid using a debit card while shopping online and use your credit card for extra assurance.

Get a scam detector to spot bogus links and offers for you.

Even with these tips and tools, spotting bogus links with the naked eye can get tricky. Some look “close enough” to a legitimate link that you might overlook it. Yet a combination of features in our McAfee+ plans can help do that work for you. Our Scam Detector helps you stay safer with advanced scam detection technology built to spot and stop scams across text messages, emails, and videos. Likewise, our Web Protection will alert you if a link might take you to a sketchy site. It’ll also block those sites if you accidentally tap or click on a bad link.

Also watch out for phony delivery message scams during back-to-school season.

Another popular scammer ploy involves shipping notifications. Scammers know that with lots of online shopping comes a lot of online shipping notifications. They send phony delivery messages by the thousands, all with the aim of catching a few victims who have real packages on the way.

They pose as legitimate shippers and retailers, do their best to look and sound like them, and use urgency to get people to act. “Your package can’t be delivered. Please click this link within the next 24 hours to get your shipment.” And so on. In some cases, those links lead to phishing and malware sites. In others, the notification contains an attachment that installs malware if clicked.

With these scams in the mix, here’s how you can stay safe:

Don’t tap on links in text messages: If you follow one piece of advice, it’s this. Companies use their standard addresses and phone numbers to contact customers. Follow up on their websites to see what they are. The USPS, UPS, FedEx, and Amazon each have pages dedicated to sharing that info.

Confirm directly: If you have concerns, get in touch with the company you think might have sent it. Manually type in their website and enquire there. Again, don’t click or tap any links.

Use the shipping company’s or retailer’s app: the USPS, UPS, FedEx, and Amazon all have legitimate apps available in Apple’s App Store and Google Play. You can also count on those to track packages and verify info about your shipments.